Brazil occupies the 11th position in the ranking of the most anxious countries in the world: there are approximately 13.2 million Brazilians with some anxiety disorder.

For this reason, in January, the “white January” campaign draws attention to mental health and the dissemination of knowledge and understanding on topics such as depression, anxiety and phobias.

The idea is that, gradually, a mental health culture will be strengthened, with demystification of popular beliefs on the subject.